Примечания. 
Отцы-основатели: история изучения общественного мнения

1 Gale Н. From Competition to Cooperation: An Individual Psychological Development // Harlow S. Gale Papers University of Minnesota Papers Collection. No. 725. Folder 9. No date; Kuna D.P. Harlow S. Gale: First Experiments in Advertising Psychology. The Psychology of Advertising, 1896−1916. Ph.D. Dissertation (Unpublished). University of New Hampshire. 1976. (Материалы были любезно предоставлены мне К. Клинкенберг, сотрудником архива Университета Миннесоты.).

2 MacCorquodale К. Some History of Minnesota Psychology. (Запись выступления, сделанного для студентов отделения психологии Университета Миннесоты, 25 сентября 1976 г. Материал был любезно представлен мне профессором Д. П. Кэмбелом, отделение психологии, Университет Миннесоты.).

3 Кипа D.P. Op. cit. Р. 106.

4 Sandage S.H. Walter Dill Scott // The Journal of Marketing. 1961. Vol. 25. No. 5. P. 74−75.

5 Jacobson J.Z. Scott of Northwestern. The Life Story of a Pioneer in Psychology and Education. Chapter 5: The Birth of Business Psychology. Chicago: Louis Mariano, 1951. http://www3.pei.sympatico.ca/ scotts/bio-w-d-scott-book05.html.

6 Ibid.

7 Ibid.

8 MahinJ.L. Advertising, Selling the Consumer. Garden City, New York: Doubleday, Page & Company for the Associated Advertising Clubs of the World, 1914; Mahin J.L. Advertising and Salesmanship. Garden City, New York: Doubleday, Page & Company for the International Business Institute, 1925.

9 Scott W.D. The Theory of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising. Boston: Small, Maynard & Company, 1903.

10 Scott W.D. The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising. Boston: Small, Maynard & Company, 1908.

11 Ibid. P.2.

12 Письмо К. Б. Леонарда (сотрудника архива библиотеки СевероЗападного университета) Б. Докторову от 13 марта 2001 г.

13 Phillips D. Halftone Technology, Mass Photography and the Social Transformation of American Print Culture, 1880−1920. Chapter 2: The Ten-Cent Magazine Revolution, http://dphillips.web.wesleyan. edu/halftone/chap2.html.

14 Ibid.

15 Ibid.

16 Parlin Charles Coolidge // Biographical Dictionary of American Business Leaders / Ed. by J.N. Ingham. London: Greenwood Press, 1983. P. 1052−1054; Charles Coolige Parlin // The Journal of Marketing. 1956. Vol. 21. No. 1 (July).

17 Ward D.B. Tracking the Culture of Consumption: Curtis Publishing Company, Charles Coolidge Parlin, and the Origins of Market Research, 1911;1930. (Ph.D. Mass Communication, 1996).

18 Jones D.G.B., Shaw E.H. A History of Marketing Thought. P. 45. http://www.nuigalway.ie/faculties_departments/marketing/Noticeboard/ATorres/Jones & Shaw Ch02 copy.pdf.

19 The Collected Works of C.C. Parlin / Ed. by H. Assael. New York: Arno Press, 1978.

20 Charles Coolidge Parlin Award. http://64.233.167.104/ search? q=cache:TB4dfWNTBF8J:ecommerce. ama.org/events/cfps/ Parlin04%2520Call.pdf++%22Parlin+award%22&hl=ru.

21 Starch D. Look Ahead to Life. How to Be a Fine Person. New York: Vantage Press, 1973. P. 196.

22 Starch, Daniel II Current Biography. Yearbook, 1963. New York: The H.W. Wilson Company, 1963. P. 393−395.

23 Starch D. Fifty Years of Consumer Psychology // Starch D. Measuring Advertising Readership and Results. New York: McGraw-Hills, Inc., 1966. P.258.

24 Starch D. Perimetry of the Localization of Sound. Iowa City, 1908.

25 Starch D. Look Ahead to Life…

26 Starch D. Experiments in Educational Psychology. New York: The MacMillan Company, 1911.

27 Starch D. Educational Measurements. New York: The MacMillan Company, 1917.

28 Starch D. Principles of Advertising: A Systematic Syllabus of the Fundamental Principles of Advertising. Madison, WI: The University Cooperative Co., 1910.

29 Starch D. Principles of Advertising. New York: McGraw Hill Book Company, 1923.

30 Starch D. Look Ahead to Life… P. 191.

31 Starch D. How to Make Use of Advertising Research // Advertising Handbook / Ed. by R. Barton. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1961. P. 37.

32 Starch D. Measuring Advertising Readership and Results. New York: McGraw-Hill, 1966. P. 191−192.

33 Ibid. P. 10−11.

34 Limk, Henry Charles // American National Biography. Vol. 13. New York: Oxford University Press, 1999. P. 708−710.

35 Link H.C. Employment Psychology: The Application of Scientific Methods to the Selection, Training and Grading of Employees. New York: The Macmillan Company, 1919.

36 Ibid. P. X.

37 Link H.C. The New Psychology of Selling and Advertising. New York: The Macmillan Company, 1932.

38 Link H.C., Hopf НЛ. People and Books: A Study of Reading and BookBuying Habits. New York: Book Industry Committee, 1946.

39 Watson J. Foreword // Link H.C. The New Psychology of Selling and Advertising. P. ix.

40 The Milwaukee Journal Sentinel Has Studied the Buying Habits, http: / / www. cruise-tour. com/ headquarters. h tm.

41 Link H.C. The New Psychology of Selling and Advertising. P. 29.

42 Ibid. P.30.

43 Link H.C. Some Milestones in Public Opinion Research // Journal of Applied Psychology. 1947. Vol. 31. No. 3. P. 226−227.

33 Brown T.H. The Use of Statistical Techniques in Certain Problems of Market Research. Harvard University, Graduate School of Business Administration, Bureau of Business Research, 1935.

45 Link H.C. How Many Interviews are Necessary for Results of a Certain Accuracy? // Journal of Applied Psychology. 1937. Vol. 21. P. 1−17.

46 First Politician // Time. 1938. September 19. http://www.time.com/ time/archive/preview/0,10 987,931741,00.html.

47 Link H.C. The Return to Religion. Darby, PA: Arden Library, 1936; Link H.C. The Rediscovery of Man. New York: The Macmillan Company, 1938; Link H.C. The Rediscovery of Morals. New York: E.P. Dutton & Company, Inc., 1947; Link H.C. The Way to Security. Garden City, NY: Doubleday, 1951.

48 Hollander S. Book Review of Locating Consensus for Democracy. http://www.publicinterestpolling.com/pollster.htm.

49 Selden J. http://www.encyclopedia.eom/articles/l 1663.html.

50 Yepsen D. Straw Polls Have Played Role in Political History // Des Moines Register. 1999. August 9. http://www.dmregister.com/news/ stories/c4 789 004/8617041. html.

51 Ibid.

52 Frankovic КЛ. Election Polls. The Perils of Interpretation // Media Studies Journal. 2000. Vol. 14. No. 1. P. 104−109.

53 Smith T. The First Straw? A Study of the Origins of Election Polls // Public Opinion Quarterly. 1990. Vol. 54. No. 1. P. 21−36.

54 Gallup G., Rae S.F. The Pulse of Democracy: The Public-Opinion Poll and How It Works. New York: Simon and Schuster, 1940. P. 35.

55 Ibid. P.35.

56 The Complete Results of American Residential Elections from 1789 to 1996. http://gi.grolier.com/presidents/results/restable.html.

57 Smith T. Op. cit. P. 30.

58 Kernell S. Life before Polls: Ohio Politicians Predict the 1828 Presidential Vote j j Political Science & Politics. 2000. Vol. 33. No. 3 (September). P. 569−574.

59 Письмо С. Кернелла Б. Докторову от 3 сентября 2002 г.

60 Herbst S. Numbered Voices. How Opinion Polling Has Shaped American Politics. Chicago: University of Chicago Press, 1995. P. 76.

61 Gallup G., Rae S.F. The Pulse of Democracy… P. 35.

62 Hamilton J.M. A Primer on Polls, http://www.kellogg.nwu.edu/faculty/weber/Accenture/A_Primer_on_Polls.htm.

63 Robinson C.E. Straw Votes: A Study of Political Prediction. New York: Columbia University Press, 1932. P. 50−51.

64 Graybar L.J. Funk, Isaak Kauffman // American National Biography. Vol. 8. Oxford, 1999. P. 575.

65 Peterson T. Magazines in the Twentieth Century. Urbana: University of Illinois Press, 1994. P. 12.

66 Ibid. P.63.

67 Funk, Wilfred (John) j j The National Cyclopedia of American Biography: Vol. 52. New York: James T. White and Company, 1970. P. 307.

68 Gallup G., Rae S.F. The Pulse of Democracy… P. 38.

69 Turning up for «The Digest’s» Presidential Poll // The Literary Digest. 1932. September 3.

70 Willcox W.F. An Attempt to Measure Public Opinion about Repealing the Eighteenth Amendment j j Journal of the American Statistical Association. 1931. Vol. XXVI. No. 175. P. 243−261.

71 Roosevelt Bags 41 States out of 48 // The Literary Digest. 1932. November 5.