Помощь в написании студенческих работ
Антистрессовый сервис

Литература. 
Реклама и опросы общественного мнения в сша

РефератПомощь в написанииУзнать стоимостьмоей работы

Webster J.G., Phalen P.F., Lichty L.W. Ratings Analysis: The Theory and Practice of Audience Research: Ch. 6. Mahwah, NJ: Lawrence Erlbaum Associates, 2000. Robinson C.E. Current Research of the American Institute of Public Opinion // Public Opinion Quarterly. 1938. Vol. 2. No. 2 (April). P.274−275. Crossley AM. Theory and Application of Representative Sampling as Applied to Marketing//The… Читать ещё >

Литература. Реклама и опросы общественного мнения в сша (реферат, курсовая, диплом, контрольная)

1. Докторов Б.З. Отцы-основатели: история изучения общественного мнения. М.: Центр социального прогнозирования, 2006.

2. White Т.Н. United States Early Radio History. Articles and Extracts about Early Radio and Related Technologies. Concentrating on the United States in the Period from 1897 to 1927 .

3. Sarnoff D. Looking Ahead. New York: Mc. Graw-Hill Book Company, 1968. P.31−32.

4. Davison W.P. In Memoriam: Archibald Maddock Crossley. 1896- 1985 // Public Opinion Quarterly. 1985. Vol. 49. No. 3. P. 396−397.

5. Crossley, Archibald (Maddock) // Current Biography. New York: The H.W. Wilson Company, 1941. P. 185−186.

6. Электронное письмо X. Кроссли Б. Докторову от 23 января 2004 г.

7. Resolving Nationality Conflicts: The Role of Public Opinion Research / Ed. by W.P. Davison, L. Gordenker. New York: Praeger, 1980.

8. Электронное письмо Л. Горденкера Б. Докторову от 21 января 2004 г.

9. Crossley А. М. Early Days of Public Opinion Research // Public Opinion Quarterly. 1957. Vol. 21. No. 1. P. 160.

10. White P. Advertising Research. New York: D. Appleton and Company, 1927. P. 57,62.

11. Beville H.M., Jr. Audience Ratings: Radio, Television, and Cable. Hillsdale, NJ: Lawrence Erlbaum Associates, 1988.

12. Meehan E. Why We Don’t Count: The Commodity Audience // Logics of Television: Essays in Cultural Criticism / Ed. by P. Mellencamp. Bloomington, IN: Indiana University Press, 1990. (Цит. no: Sack W. Future News: Constructing the Audience Constructing the News .).

13. Davison W.P. In Memoriam: Archibald Maddock Crossley, 1896- 1985 // Public Opinion Quarterly. 1985. Vol. 49. No. 3. P. 396.

14. Webster J.G., Phalen P.F., Lichty L.W. Ratings Analysis: The Theory and Practice of Audience Research: Ch. 6. Mahwah, NJ: Lawrence Erlbaum Associates, 2000.

15. Crossley AM. Straw Polls in 1936 // Public Opinion Quarterly. 1937. Vol. 1. No. 1. P. 24.

16. Cantril A.H., Cantril S.D. The Opinion Connection: Polling, Politics, and the Press. Washington, DC: Congressional Quarterly, Inc., 1991. P. 10.

17. Crossley AM. Theory and Application of Representative Sampling as Applied to Marketing//The Journal of Marketing. 1941. Vol. 5. No. 4. P. 457.

18. Электронное письмо X. Кроссли Б. Докторову от 1 октября 2003 г.

19. Poll: Dr. Gallup Closes a Gap Between People and Government // Newsweek. 1936. November 14. P. 14−16.

20. Smith C.W., Jr. Public Opinion in a Democracy: A Study in American Politics. New York: Prentice-Hall, Inc., 1939. P. 411.

21. Gallup G. Public Opinion in Our Cities // National Municipal Review. 1938. Vol. 27. P.69−71.

22. Field M.D. In Memorial: Claude E. Robinson // Public Opinion Quarterly. 1961. Vol. 25. No. 4. P. 670.

23. Robinson C.E. Child Workers in Two Connecticut Towns, New Britain and Norwich. New York: National Child Labor Committee, 1929.

24. Fisher A. Do Nielsen’s Broadcast Ratings Have a Future in the Coming Interactive Age? .

25. Robinson C.E. Are Radio Fans Influenced: An Experiment in Measuring Changes in Public Opinion // Survey. 1932. Vol. 68. P. 546−547.

26. Robinson C.E. Straw Votes: A Study of Political Prediction. New York: Columbia University Press, 1932.

27. Gallup G. A Guide to Public Opinion Polls. Princeton: Princeton University Press, 1944. P. vii-vii.

28. Robinson C.E. Current Research of the American Institute of Public Opinion // Public Opinion Quarterly. 1938. Vol. 2. No. 2 (April). P.274−275.

29. Gallup G., Robinson C. American Institute of Public Opinion Surveys, 1935;1938 // Public Opinion Quarterly. 1938. Vol. 2. No. 3. P. 373.

30. Robinson C. Understanding Profits. Princeton: D. Van Nostrand & Co., 1961.

31. Chappell, Matthew Napoleon // The National Cyclopedia of American Biography: Vol. 54. New York: James T. White & Comp., 1973. P.115−116.

32. Chappell M.N., Hooper C.E. Radio Audience Measurement. New York: Stephen Daye, 1944. P. vii.

33. Gallup G.H. George H. Gallup: A Personal History // Copy Research: A Historical Perspective / Ed. by B. Lipstein. New York: The Advertising Research Foundation, 1986. P. 49.

34. Chappell M.N. Factors Influencing Recall of Radio Program // Public Opinion Quarterly. 1942. Vol. 6. No. 1. P. 107−114.

35. Chappell M.N., Hooper С.Е. Radio Audience Measurement. New York: Stephen Daye, 1944.

36. Listeners // Time. 1942. May 25 .

37. Exit Crossley // Time. 1946. September 30 .

38. Elder R.F. Elements of Business Management. Cambridge, Mass., 1934.

39. Elder R.F. Fundamentals of Industrial Marketing. New York: McGrawHill Book Company, Inc., 1935.

40. Elder R.F. What Sales Management Expects from Research // The Journal of Marketing. 1948. Vol. 13. No. 1. P. 52−55.

41. Mayer M. Madison Avenue. New York: USA Cardinal Edition, 1959. P.229.

42. Scipione PA., Nielsen A.C., Sr. A Nation of Numbers (неопубликованная рукопись).

43. Nielsen A.C. Trends Towards Mechanization of Radio Listening Research. Reprint. S. 1.: A.C. Nielsen Co. 1942.

44. Nielsen A.C. New Facts about Radio Research. Address by Arthur C. Nielsen to Radio Executives Club of New York at Hotel Roosevelt / Library of American Broadcasting. The University of Maryland Libraries. New York, 1946. March 21.

45. Karol J.J. Measuring Radio Audiences // Public Opinion Quarterly. 1937. Vol. l.No. 2.P. 96.

46. Audimeter // Time. 1938. May 16 .

47. Who Listens to What? // Time. 1943. January 4 .

48. Gomery D. How Nielsen and Arbitron Became the Ratings Kings // Transmitter. 2001. Vol. 3. No. 1 .

Показать весь текст
Заполнить форму текущей работой