I nformalisation dialogue. S tyle of business online-dialogue tends changes eventually from more formal to less formal. I
t is possible to name it reduction of a psychological distance. W e will notice that personal acquaintance, i.e. a meeting «in real» can accelerate reduction of a psychological distance. A t correspondence on an e-mail external markers of such dynamics are: — Information reduction in the signature from which full requisites are gradually cleaned, formal speech turns and remains only a name and a surname of the author, or, maybe, even only a name; - Change of the reference to the addressee in the letter beginning; - The use with increasing frequency of less formal expressions; - Occurrence in the text of the business letter of the special symbols designating emotions and intonation («smilies»); - Transition to «you» .Appearance in business messages of the information of personal character.
I n case of business online-dialogue the initial information about itself which is given each other by interlocutors, is minimum, but, as a rule, authentic. F urther the quantity of the given information of personal character sometimes increases. T his stage is quite often realized also by means of Internet decisions: besides data in a body of the letter, the business partner can receive hyperlinks on personal Internet page or a personal site. I
ncrease in quantity of channels of communications. N umber not only working, but also mobile, sometimes — and a home telephone number, and also number ICQ and the address of a personal mail box is informed the interlocutor. T hus, the spectrum of possible channels of dialogue extends. I t is possible to tell that the person in literal sense becomes more accessible. W
e will notice that each of the named kinds of dialogue has the specificity: on style and character correspondence on an e-mail differs from «conversation» by means of ICQ. H ence, the subject has an opportunity a choice of a technical way of communications with other subject. T he choice can depend on set of factors: essences of a business matter, its promptness, individual preferences, personal relations etc. Following features are peculiar to the foreign companies. E
lectronic language quite supposes letters with reduction of words, without punctuation marks, capital letters, with replacement of words in figures, with the standard business abbreviations (ASAP — as soon as possible), truncations (info, docs, pics — the information, documents, images). T he electronic message should be short. A
ll details are usually sent by the appendix. T he appendix volume shouldn’t exceed 2 mbytes. I
n electronic correspondence it is enough to address directly by name and to subscribe a name. A ny greetings, titles. I f you write to the unfamiliar organization here it is necessary to fill out the full name and a post. T
he most important message should radiate. I n business circles of the western countries it is accepted to answer the paper letter within 2 days, and on electronic — within daysConclusionNowadays the Internet is actively used for business dialogue. T here is also a number of prominent features of communications by means of computer networks.
F irst, possibility of simultaneous dialogue of a great number of the people who are in different parts of the world, and, hence, living in different cultures; secondly, impossibility of use of nonverbal communication and self-presentation; thirdly, pauperization of an emotional component of dialogue; and, fourthly, anonymity and decrease in psychological risk in the course of dialogue. T he specified characteristics lead to development of original Internet etiquette which comprises private rules of dialogue. In this paper work some features business dialogue by Internet that is common for the western countries and Russia are revealed. D espite the fact that the form of Internet dialogue becomes universal, nevertheless it is observed some features caused by distinctions in mentality. Literature listDialogue art in the Internet //Ppersonal computer World. — 2003.
— 215 pKrol Ed. A ll about Internet: the Management and the catalog. — K iev: BHV, 2002.
— 156 p
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