Б. Шнейдер. — Екатеринбург: Изд-во Урал. Ун-та, 1994.
Щербина Н. В. Американский рекламный текст в аспекте взаимодействия языка культуры. Диссер. канд. фил. наук. — Хабаровск, 2002.
Cook, Guy (Guy W. D.). The discourse of advertising / Guy Cook. 2nd ed. London; New York: Routledge, 2001.
Hollett Vicki Business Opportunities. — Oxford University Press, 1997.
Riffaterre, M. Compulsory Reader Response: the Intertextual Drive, in Worton, M. and Still, J. feds), Intertextuality: Theories and Practice, Manchester University Press, Manchester, 1990.
Sowinski B. Werbung (Grundlagen der Medienkommunikation). — Tübingen: Niemeyer, 1998.
Tullis Graham, Trappe Toney New Insights Into Business. Student’s Book.- Pearson Education Limited, 2000.
Williamson, J. Decoding Advertisements. Ideology and Meaning in Advertising. — London etc., 1978.
Кибрик А.А., Паршин П. Б. Дискурс. [Электронный ресурс]/ Энциклопедия «Кругосвет». — Электрон. дан. — 2008.— Режим доступа:
http://www.krugosvet.ru/articles/82/1 008 254/1008254a9.htm — Загл. с экрана.
Порческу Г. В. Лингвистические особенности рекламных слоганов и способы их перевода [Электронный ресурс] // Lingvomaster.ru: [сайт]. — СПб., 2007.
Репьев А. П. Язык рекламы [Электронный ресурс]/ Текст рекламы и язык рекламы. — Электрон. дан. — 2007.— Режим доступа:
http://www.repiev.ru/articles/ad_lang.htm / — Загл. с экрана.
Словари Гуревич В. В. Русско-английский фразеологический словарь./
Гуревич В.В., Дозорец Ж. А. — М., 2004 — 456 с.
Жуков В. П. Фразеологический словарь русского языка. — М.: Просвещение, 2003.
Мюллер В. К. Новый англо-русский словарь более 160 000 слов и словосочетаний. — М.: Русский язык, 2002.
Ожегов С. И. Словарь русского языка/ С. И. Ожегов. — М., 1991.
Ушаков Д. Н. Толковый словарь русского языка. — М.: Гос. Ин-т Сов. энцикл.; Гос. изд-во иностр. и нац. слов, 1935;1940.
Хокинс Дж. М., The Oxford dictionary of the English Language: 40 тыс. слов и словосочетаний, Oxford University Press, Астрель, АСТ, 2001.
Michael Rundell, Gwyneth Fox, Macmillan English Dictionary, Macmillan Publishers Ltd., 2002.
ПРИЛОЖЕНИЯ
Приложение 1
Схема 1. Виды рекламы Приложение 2
Схема 2. Классификация рекламных стратегий
Приложение 3
Схема 3. Виды переводческих стратегий Приложение 4
Перевод слоганов
There’s a place for everyone under the sun — For place under the ground — call us — Для каждого есть место под солнцем. Чтобы заказать место под землёй, звоните нам!
If you can read this, it means it’s not too late — Если вы читает это, значит ещё не слишком поздно.
It’s just like in the best restaurants. You need to make a reservation beforehand — Это совсем как в лучших ресторанах. Прежде всего, вам нужно зарезервировать место.
Call us before things go wrong — Позвоните нам прежде, чем дела пойдут неважно.
Relax, we’ll help you — Расслабься, мы поможем тебе.
Bring your wife or your girlfriend. Heck, bring both of em. No tell motel — Приводи свою жену или подругу, чёрт, приводи обеих. Неболтливый мотель.
Some are born, some are self-made, and some legends are built by gnarly, rusty-nailed stick — Одни родились, другие сделали себя, а некоторые легенды были построены из грубого штакетника.
Hotels that love to say Yes! — Отели, которые любят говорить «да»!
Think Different — Думай иначе.
Breakfast of Champions — Завтрак чемпионов.
Good to the Last Drop — Хорош до последней капли.
Where’s the Beef? — Где говядина?
Мelt in your mouth, not in your hands — Тает во рту, а не в руках.
Just do it! — Просто сделай это!
A Diamond is Forever — Алмаз — навсегда.
They’re G-r-r-r-eat! — Они прррекррасны.
Have a break… Have a Kit Kat — Есть перерыв… Есть Kit Kat.
Nothing Sucks like an Electrolux — Ничто не сосет так, как Electrolux.
Don’t Leave Home Without It — Не покидайте дом без этого.
There are some things money can’t buy. For everything else, there’s MasterCardЕсть вещи, которые нельзя купить. Для всего остального существует MasterCard.
Think Different — Думай иначе.
Impossible is nothing — Невозможное возможно.
Got Milk? -Есть молоко?
Do the Dew — Сделай Dew.
Comics are art. But funnier — Комиксы — искусство. Только забавнее.
Stop for nothing — Не стой зря.
Peace, love and ice-cream! — Мир, любовь и мороженое!
You’ll either love them or you’ll hate them — Ты будешь или любить их, или ненавидеть.
You could forget you have pets — Вы могли забыть, что у вас есть домашние животные.
By plane you see less. Rent a car — С самолёта вы увидите меньше. Арендуйте машину.
Food, it’s no use hiding — Еда, прятаться бесполезно.
Siemens finds its way into every nook and cranny — Siemens находит путь к каждому уголку и каждой щели.
Really sour — Реально кислые.
Kill a kid. Kill a family — Убить ребёнка — убить семью.
Your teeth can hide many — В зубах много чего может прятаться.
Talk with confidence — Говорите с уверенностью.
Power to the pixels! — Вся власть пикселям!
Our image. Your story — Наша картинка. Ваша история.
Your search ends here — Ваш поиск кончается здесь.
See what you’re missing. Complete your search at Jupiterimages — Посмотрите, что вы теряете. Улучшите результаты поиска с помощью Jupiterimages.
Look through us — Посмотри сквозь нас.
Download your next campaign — Загрузите вашу следующую кампанию.
Don’t look any further — Не смотри дальше.
We have enough ice to freeze the world — У нас хватит льда, чтобы заморозить мир.
People talk. Leave them speechless — Люди говорят. Заставь их замолчать.
No Martini — no party — Нет Martini — нет вечеринки.
Savanna. It’s dry. But you can drink it — Savanna Dry. Он сухой, но ты можешь его пить.
Only for genius — Только для гениев.
A taste of intensity — Вкус яркости.
Gamardgoba wines. As proud as the Georgians — Грузинские вина. Гордые как грузины.
I will wait 11 000 days. I will wait 11 000 nights — Я жду 11 000 дней. Я жду 11 000 ночей.
We all stand guard for 15 years — Мы на страже, и так 15 лет.
For 12 years my flavour will grow and grow — 12 лет мой вкус растёт, растёт.
Every year counts — Каждый год имеет значение.
The international boundless style. The world’s favorite whisky — Стиль, не признающий границ. Виски, который предпочитают во всём мире.
Seriously black. Seriously appreciated — Серьёзно чёрный. Серьёзное отношение к серьёзным достижениям.
Discover a different angle — Откройте новую грань.
U can’t touch this! — Не трогай это!
We do it your way — Делаем всё по-вашему.
Make him blush — Заставь его краснеть.
The eau between earth and sky — Между небом и землёй.
Not for everybody — Не для всех.
Separates the men from the boys — Отделяет мужчин от мальчиков.
It’s better in the dark — Это лучше в темноте.
Did you rock someone’s world? — Ты изменил чей-то мир?
It’s hard to find a good mix. Try one from Doncafe — Это трудно — найти хорошую смесь. Попробуйте смесь от Doncafe.
Each day has its moments — В каждом дне — его моменты.
Tetley make tea-bags make tea — Чайные пакетики, которые делает Tetley, делают чай.
Lipton tea can do that — Чай Lipton это может.
Start your revolution — Начни свою революцию.
By the grace of mind with the grace of heart in the grace of light — Изящество ума и сердца в изяществе света.
From Here to Uternity — Отсюда до Uternity.
Fake watches are for fake people. Be authentic. Be real — Поддельные часы — для поддельных людей. Будьте аутентичными. Будьте настоящими.
Elegance is an attitude — Элегантность — это склад личности.
Watches for the few since 1791 — Часы для немногих с 1791 года.
Envy yourself — Позавидуй себе.
Great moments in time — Незабываемые моменты времени.
The art of craft. The craft of art — Искусное мастерство. Мастерское искусство.
What are you made of? — Из чего сделаны Вы?
Live your passion — Живи со страстью.
More than meets the eye — Больше, чем Вы видите на первый взгляд.
Tomorrow’s classics — Завтрашняя классика.
Only the best is good enough — Только лучшее достаточно хорошо.
A crown for every achievement — Венчая достижения.
A quick trip to the tropics — Быстрое путешествие в тропики.
Tech inside — Техно внутри.
Life’s a Journey — Жизнь — это путешествие.
Where next? — Где в следующий раз?
Stir something deep inside — Возбуждает что-то глубоко внутри.
If you are hungry, nothing will come out of you — Если ты голоден, из тебя ничего не выйдет.
A glass and a half full of joy — Полтора стакана радости.
Give thanks. Give life — Дай возможность сказать спасибо. Дай жизнь.
Is this your idea of blood donation? — Это ваш способ сдавать кровь?
It’s in you to give — Это в твоих силах — дать кровь.
If he should fall, is your blood there to save him? — Если он упадёт, будет ли наготове твоя кровь, чтобы спасти его?
The winning look — Взгляд победителя.
The shining Word for your shining world — Солидный Господь для солидных господ.
We were going to ask Bonington to take our cameras up Everest, but he asked us first — Мы собирались просить Бонингтона взять нашу камеру на Эверест, но он попросил нас первым.
D300 — a camera to get to know the world. D3—a camera the world wants to know — D300 — камера, чтобы узнать мир. D3 — камера, которую мир хочет узнать.
You can never make a last impression twice — Вы никогда не сможете произвести последнее впечатление дважды.
Приложение 5
Тексты рекламных видеороликов и объявлений
Do you know who I am?
— One minute … one minute please. Time … thank you!
Could you all please put down your pens and bring your papers to the front of the room?
Thank you. Well done! Thank you … Thank you … Thank you.
— Oh! I’m sorry you’re too late.
I gave you plenty of warnings about time.
You’ve failed. Sorry.
— Excuse me. Do you know who I am?
— I have absolutely no idea.
This is Russia
T his is Russia. I t’s beautiful. V ery beautiful.
O ld but New. F ull of drive. C ultural. M
ulti-cultural. C ross-cultural. B
ig. V ery big. G enuine.
G lamorous. T ime-conscious. A nd sometimes fast.
W ith good appetite. N atural. C
old. H ot. S mart. R
ich. V ery rich. T he champion. S teady.
R eady for anything. C reative. A nd talented. C urious.
M odest. B ut hungry. V ery hungry. P
romising. A nd very generous. V ery very generous.
So different and so new — no wonder you want to open it.
B ut so different and so new — you will never know what’s inside You never know… what attitude is behind business in Russia. R ace. F
un. F ight. C ircus. G
ood company. R eward. Y ou never know… what way your negotiations goes in Russia. F ormal.
I nformal. R elax. E
xtreme. Superextreme.
Y ou never know… what is the best guarantee in Russia. A paper. T wo papers. A
paper giving guarantee to the previous two. M oney. B ig money. S
ignature + a stamp. G ood relationships. V ery good relationships. Family relationships.
C ustoms in Russia: you never know. Y ou never know when. Y ou never know where. Y ou never know what.
Y ou never know who. Y ou never know how…
much time and efforts it takes. Y ou never know… how time goes in Russia.
S ometimes time just stops. T ime is not just money — it’s big money. A t the same time — time is nothing.
T ime depends on the mood. F ive minutes could turn to five hours. D eadline could be final and could be not. T he work start doesn’t mean that everybody starts.
D eadline is the line you go along not the one you cross. H ow much time it’s now in Russia.
You never know how Russians finally managed to do it on time.
S taff in Russia: you never know. W ho does the work. W
ho is responsible. W ho will stay loyal. W hat is Russian capable of. Y ou never know… what skills you will get making business in Russia.
T o get dressed warmer. T o look deeper. T o drink more. T
o sleep less. To speak Russian without accent.
So open Russia with the one who knows it best. We are proud and happy these brands already did:
M ore than 600 stores per year. B est established reputation.
B est quality engineering solutions. B est project management. J
oin us. O pen Russia with us. Let’s open Russia!
German Coast Guard
— Mayday! MAYDAY!
Hello! Can you hear us? Can you hear us? Over.
Help! We are sinking! WE ARE SINKING!
— Hello. This is a German Coast Guard.
— WE ARE SINKING! WE ARE SINKING!
— What are you thinking about?
Apple Commercial. Think Different
H ere’s to the crazy ones. T he misfits. T he rebels. T he troublemakers.
T he round pegs in the square holes. T he ones who see things differently. T hey’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward.
And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
The Telephone in the Future
Essay about the future. In the future, a telephone will be so small, that we can put it in our pocket and take it with us everywhere. We can see whom we’re speaking with on a small screen and we can watch the news and TV shows on the phone all day.
We can also listen to the radio by putting tiny speakers into our ears. The phone will have a built-in camera. You can see live football matches on the phone. You can play fun games and send pictures and messages instantly through the air.
There’s also a kind of gramophone inside the phone and thousands of great songs will come into the phone through the air.
And do you know what else? You can make your own movie with your phone and you can record sounds. And you can even create your own ringtones!
Old Spice — Questions
H ello ladies. H ow are you? F antastic. D oes your man look like me?
N o. C an he smell like me? Y es. S
hould he use Old Spice Body Wash? I don’t know.
Do you like the smell of adventure? Do you want a man who smells like he can bake you a gourmet cake in the dream kitchen he built you with his own hands? Of course you do.
Swan dive… into the best night of your life. So ladies, should your man smell like an Old Spice man?
You tell me.
The Truth About Water
Water may seem harmless, colorless, odourless, transparent. Water may seem harmless, but it kills millions of people every year all around the world just like that. Silently, quietly. When only a little bit of ink can reveal this terrible truth.
Audi — Goodnight
Good night, gluttony.
A farewell long — awaited.
Good night, expected.
Good night, outdated.
Good night, fluffy.
And good night, stuffy.
Good night, old luxury and all of your wares.
Good night, bygones everywhere.
Good morning, illumination.
Good morning, innovation.
Good morning, unequaled inspiration.
Dumb Blonde in the library (banned commercial by Mercedes)
— (loudly) Hello! I’d like to order French fries, a burger and a milk-shake.
— This is the library!
— (in a whisper) I’d like to order French fries, a burger and a milk-shake!
Beauty is nothing without brains.
Cravendale — Cats with Thumbs
W hy do cats stare when you’re pouring milk? I t’s like they know it’s only a matter of time. T he only thing between them and opposable thumbs. I magine that — cats with thumbs!
A nd what if they got together? G angs of cats with thumbs.
A n organized army with one thing on their mind. C ravendale. Well, jog on, kitties.
The Independent — Don’t
D on’t talk. D on’t walk. D on’t walk at night. D
on’t walk on the right. D on’t drink. D on’t think.
D on’t smoke. D on’t take drugs. D
on’t eat beef. D on’t be fat. D on’t be thin. D on’t chew. D
on’t spit. D on’t swim. D on’t breathe.
D on’t cry. D on’t bleed. D on’t kill. D on’t experiment.
D on’t exist. D on’t do anything. D
on’t fry your food. D on’t fry your brain. D on’t sit too close to the tele.
D on’t walk on a grass. D on’t put elbows on the table. D on’t put your feet on a seat. D on’t play with scissor.
D on’t play with fire. D on’t rebel. D on’t smack. D on’t touch.
D on’t masturbate. N ot be the childish. D
on’t be old. D on’t be ordinary. D on’t be different. D on’t stand out or be dropped. D
on’t buy. D on’t read. The Independent.
BBC: Flying Penguins
This recently discovered colony of penguins is unlike any other. They don’t need to huddle together every winter for protection against the bitter cold because these little fellas can do something no other penguins can. Isn’t that amazing? And how do they use this incredible ability? Well, they fly thousands of miles to rainforests of South America where they spend the winter basking in the tropical sun.
The Love of Learning™
They applauded us when we were right, corrected us when we were wrong, and helped us when we didn’t know the difference. They were tough when they had to be, fun when they wanted to be, fair when they ought to be, and compassionate when they needed to be. Sure, they taught us I before E except after C, A, E, I, O, U, and sometimes Y, and who, what, where, when, why, and how. But they also taught us that we could do anything, and they believed it. Every good thing in the world, every song, every invention, every accord, every cure, every word exists because at some point, someone wanted to teach and someone else decided to learn.
Here’s to the love of learning and all those who choose to embrace it.
Whiskas: I Need Meat
Look, I’m a carnivore. I need meat. Meat keeps me on the top of my game. You give me vegetables, I give you the cold shoulder. But you give me meat and I’m talking protein here, oh, we’ll get along just fine. Hubert!
Fedex: Cast Away Commercial
Man: Hi
Woman: Hi
Man: I was marooned on an island for five years with this package and I swore that I would deliver it to you, because I work for Fed ex.
Woman: That’s very admirable. Thank you.
Man: Hey look, by the way, what’s in the package?
Woman: Uh, nothing really. Just a satellite phone, GPS locator, fishing rod, water purifier, and some seeds. Just silly stuff. Thank you again. You keep up the good work.
Apple — iPad 2: Now
Now we can watch a newspaper, listen to a magazine, curl up with a movie, and see a phone call, now we can take a classroom anywhere, hold an entire bookstore, and touch the stars, because now there’s this, iPad 2.
Doritos: Crystal Ball
Hey man! What’s that?
It’s my crystal ball.
It looks like a snow globe.
Na-ah, it’s real!
Here, watch.
Free Doritos at the office today?
I think that’s a yes!
Free Doritos!
Will I finally get that big promotion?
Promotion? Not in your future.
iPhone 3G: Check
What’s great about the iPhone is that if you wanna check snow conditions on the mountain, there’s an app for that. If you wanna check how many calories are in your lunch, there’s an app for that. And if you wanna check where exactly you parked the car, there’s even an app for that. Yup, there’s an app for just about anything, only on the iPhone.
Master Card — Priceless (Rock and roll)
Your first amp: 200 $.
Your first strap: 30 $.
Your first guitar: 450 $.
" May I try?"
" Ok"
Rock and roll: priceless.
There are some things money can’t buy. For everything else there is MasterCard. Accepted everywhere music is.
What’s Virgin Mean?
— Mommy?
— Yes, darling…
— What's virgin mean?
— Sorry darling?
— What does virgin mean?
— Girls and boys, I mean grownups bodies are different but they are made to fit together in a very clever way. Like a jigsaw.
— Like the jigsaws grandpa does?
— Yes. I mean no no, you see, Daddy has a special thing and when mommy and daddy love each other a lot then daddy takes his special thing and puts it in mommy’s special place.
— Winchester?
— N o darling. A special place on mommy’s body and uh that makes mommy feel very happy. I t makes daddy feel happy as well. A
nd eventually after awhile, sometimes quite quickly Daddy gets so happy there’s a sort of whoosh and all of daddy’s little seeds race out and rush to get to mommy’s egg. A nd that is called making love. A
nyway until you do it for the first time, you’re well a virgin. I think that just about covers it.
— So what’s extra virgin mean?
KFC Ad — Love is forever
It’s a little bit funny
This feeling inside
I’m not one of those who can easily hide
I don’t have much money
But boy if I did
I’d buy a big house where
We both could live
And you can tell everybody,
This is your song
It may be quite simple but
Now that is done
I hope you don’t mind, I hope you don’t mind
That I put down in words
How wonderful life is now your in the world
Purplefeather: The Power Of Words
[Blind Man] (sitting and nobody giving him money)
[Purplefeather] (writes on Blind Man’s sign)
[Blind Man] (people give blind man money)
[Purplefeather] (walks to Blind man)
[Blind Man] What did you do to my sign?
[Purplefeather] I wrote the same but different words.
[Blind Man] Thanks love
It’s a beautiful day and I can’t see it.
Change your words. Change your world.
Red Bull Ad — Frog Prince
— Ribbit, ribbit.
— Hey, it’s the legendary frog prince.
— Yeah.
— I bet you want me to kiss you.
— No. Actually, Princess, I’m feeling a little sluggish.
A red bull energy drink is really what I want.
— Well, alright, as long as you still turn into a prince.
— Hah, hah, hah, hah.
— My god! You’re totally beefy!
Wait, where are you going?
— I want to check out the other princesses, keep my options open. Excuse me.
— Typical prince. Red bull gives you wings.
Well, don’t expect Red Bull to grow wings on your back and actually make you fly. It helps to temporarily restore mental alertness and wakefulness if you’re experiencing fatigue and drowsiness. Just so you know
Great story
T hen i was loaded into a delivery truck, and thats how i ended here. W ow, thats amasing! D id you hear that darling? Y
eah… thats crazy… Never underestimate the power of a great story.
Johnnie Walker — Human
I am faster than you, I am stronger. certainly i will last much longer than you… Y
ou may think I’m in the future, but you’re wrong, YOU are. I f I had a wish. I&#
39;d wish to be human to know how it feels. to feel. to hope, to despair, to wonder, to LOVE… I
can achieve immortality, by not wearing out. you can achieve immortality simply by doing one great thing… KEEP WALKING.
Monkeys & Typewriters (Costa Coffee)
I t is said that if you give a roomful of monkeys a typewriter each, in time they’ll write the entire works of Shakespeare. S o, if we gave the monkeys coffee machines instead, would they come up with the perfect cup of coffee? N
o. B ecause great coffee isn’t born of luck. I
t takes time and training to be an expert barista. Not all coffees are created equal.
100 000 books — books fresheners
U ntil fairly recently Russians were the most ever readers in the world. H owever today they are buying and reading fewer books. T his decrease of demand has become the real problem for bookstores. I
n response the largest chain of bookstores in Yekaterinburg «100 000 books» decided it was time to remained people about importance of reading. A nd there is one place where people do continue to read. T
hat’s the toilet. A nd if there is no books available in there they read anything that’s at hand. I n most cases it’s turns to be the air fresheners. S o we created the series of air fresheners with extract of world wide bestsellers, pretty damn. T
hese book fresheners can now be founded in WC, shopping malls, business centers, offices, restaurants, bars and seen available in household stores. T he book fresheners became very popular very quickly! I
n month followed the promotion «100 000 books» attended 23 per cent increase in shopper turnout. They are now going to be selling book fresheners in all chains outlets.
Sprint Phone Commertial
— I can watch live TV in my new Sprint Phone.
— Oh, my Sprint Phone has TV and downloads music.
— I can check e-mail.
— I have that… and crime deterrent.
— What?
— Try and take my wallet.
— Give me…
Live TV. Wireless music downloads. Email
Crime deterrent.
Old Spice: The Man Your Man Could Smell Like
Hello, ladies.
L ook at your man. N ow back to me. N ow back at your man.
N ow back to me. S adly, he isn’t me.
But if he stopped using lady scented body wash and switched to Old Spice, he could smell like he’s me.
L ook down. B ack up. W
here are you? Y ou’re on a boat with the man your man could smell like. W hat’s in your hand?
B ack at me. I have it. I t’s an oyster with two tickets to that thing you love. L ook again.
T he tickets are now diamonds. Anything is possible when your man smells like Old Spice and not a lady.
I’m on a horse.
Intel Visual Life
F rom the moment we are born, we live visually. W e think visually. W e imagine visually. W e speak visually.
B efore words, we painted in caves. A nd when there were words, we used them to conjure up images. W e paint pictures to tell stories. T
ake photos to share moments. A nd watch movies to take us places beyond our imagination. W
e make films to share what we love. A nd create images to get people talking. W e are visual beings. I t is through these visual experiences that we define who we are, what we believe and what we truly care about. We all live a visual life.
How do you live yours?
Walmart christmas
TEXT
Wake up, it’s Christmas, come see the tree There’s presents underneath it, and I know there’s some for me Get moving Mum and Dad, wake up already please How can you still be sleeping when it’s 6am at least? Come with me downstairs, and make it fast I’ve waited weeks, I’ve waited months, our Christmas party’s here at last.
Wake up, it’s Christmas
GRAMMAR
Note the informal use of «there's» with the plural «presents» and «some», when «there are» would be more gramatically correct.
Mac vs. PC — Better Results
Hello, I’m a Mac.
And I’m a PC.
You know, I actually just finished a home movie. That’s so funny, I just finished my own home movie. I did it in Movie. It was really easy.
I doubt it’s as excellent as mine, but I’d be happy to take a look.
Hi, I’m a Mac home movie.
That looks really professional, right?
Well, great. Bye.
What about yours? Can we see yours?
What’s up? PC home movie.
Facebook: Unfriend Coal
Once upon a time there was a school, and at the school was a boy who was very clever, and his name was Mark Zuckerberg. He wanted to have friends. Mark Zuckerberg found the friends, but they were inside and he wasn’t. So Mark invented Facebook, which invented lots of friends for him, and everyone said ‘hooray!' And then they all wanted his money, but he had 500 million friends on Facebook, so no one could bully him.
Facebook lives in a big box full of computers, and all the Facebook pictures and words and faces are kept inside it and the box is in Oregon. Facebook in the box eats a lot of special food called electricity.
A good way of making electricity is by letting cheeky clouds with lips blow windmills round and round, but silly Mark Zuckerberg chose dirty old coal. Coal is made from rotten dinosaur food, and when you burn it, it dirties the air which makes our world grow hotter and meltier and floodier.
But Mark Zuckerberg can still change his mind, and I know which one I would choose, and so do all his friends. If you let your friends down, you let yourself down, and with 500 million friends, it’s a long way down.
John West: Funny Salmon Commercial
Driven by primordial instinct, the salmon hurl themselves upstream to spawn at the same tranquil pools where they themselves were born. Given the countless hazards of this journey, only the fittest, richest tasting red salmon make it this far. Which is why others, driven by instincts of their own, are waiting. John West endures the worst to bring you the best.
Anti-smoking Commercial
I smoke when I get up in the morning. I smoke while I’m watching cartoons. We smoke in the car on the way to school. I usually smoke after dinner. Sometimes I smoke during my nap.
W hen you smoke around your kids… I' m down to about a pack a day.
… it’s like they’re smoking. A nd smoking around them from birth, by age 5, means they’ll have inhaled over 100 packs. I' ve tried to quit. I
need to try again. Second-hand smoke — it’s nothing to kid about.
Nike: «I'm Making Myself»
There’s no better feeling than knowing that you gave 100% and that there was nothing left to give. Rain or shine, I push myself to the limit every day. And I don’t believe in shortcut, because you don’t earn anything, and you have to earn it.
Google Translate for Animals
I’m going to show you a new Android application that’s been developed through our translation technology.
Our new app — Google Translate for Animals — translates animal speech into human vernacular. The handset records the animal sounds and then transmits them to our server where the speech recognition and translation engines analyze the neurobiological acoustics. The voice recognition software then checks itself against the millions of sounds in our animal linguistic database and produces a translation in plain English.
L et’s see how Google Translate for Animals works. I activate the translate app. A s you can see, there’s a large range of animals to choose from. I choose pig.
T hen, I make a recording. S ee here?
I t transcribes it, but if I push the speaker button, we can actually hear what Bella said. «N ew person. Smells good.» That’s amazing!
Let’s find out what’s on Donna’s mind. «Love you.» Well… How about that! To get Google Translate for Animals, go to Android Market and search Translate for Animals.
Nescafe Open Up (by Laurie Anderson)
You can be rich with no money to spend, you can do everything when you understand, you can be mother when you are a man, open up — you know that you can.
Open your eyes, open your mind, open your thoughts — Don’t stay behind! (Open up, open up, open up, open up)
Nescafé (Open up, open up, open up, open up)
The key is inside you to open your mind, you know what is out here — your heart can’t be blind, open your eyes and open your mind, open your thoughts — Don’t stay behind!
Open your eyes, open your mind, open your thoughts — Don’t stay behind! (Open up, open up, open up, open up)
Nescafé (Open up, open up, open up, open up)
Nescafé
Funny Captain Morgan Beer Commercial
— What was that?
— What?
— Are you in a bar? I thought you were too sick to come to my cousin’s wedding?
— Oh no… Honey, that’s just the TV.
— And now back to Jim in the newsroom.
— According to the Turkish prime minister the economic situation there
— The maxi mixers are going fast. How about a demo, Phil?
— Look at that plays go, Trish.
— And then he scores…
— Rock those booty people.
— Ten more, here we go. And one, two
— There's a slight wind…
— Oh, a magnificent shot.
— Oh boy, *** buckle, buckle*** attracts the female of the species.
— Honey what’s that smell?
— Jimmy tried to cook a turkey in the dishwasher.
— Looks like nothing’s on.
— Oh, try to get some rest, alright.
— Okay.
— Bye
WWF: «We're All Connected»
F or this little panda to be happy, the tree has to be happy. A nd for the tree to be happy, the air it breathes has to be happy. A nd if the air is happy, the climate is happy.
A nd if the climate is happy, nature is happy. A nd if nature is happy, people and the way they live and work, and the panda are all happy. A
happy future is a serious business. W e work in partnership with governments, corporations, and communities to secure that future, because we’re all connected. And that’s WWF’s business.
EF — Live the language (London)
L ondon. M um. D ad. S
on. T ea. S ugar. B
iscuit. Y ellow. R
ed. B lue. G reen. B lack. S
chool. C losed. O pen. O
ne student. T wo students. M any students. B us. C
oins. I ce tea. R ight. L
eft. B ookshop. P oe. M
elville. S teinbeck. W
ilde. F ootball. O ne policemen. T wo policemen. F
ish & Chips. A n Englishman. M useum.
N ew friends. P arty.
L ive the language. EF.
Cars.com: Go First
Poison checker! Sometimes, it’s better to let others go first, so that we can learn from their experiences
Oh! See if it’s clear.
Nope, ain’t clear.
Like with car buying.
Learn from the experience of others by reading consumer and expert reviews at cars.com… and find the perfect car.
Words Hurt
Oh there she is.
She’s such a loser.
I know.
What a geek!
Get lost!
Words hurt. Don’t be a part of it.
Animal Humane Society: I Want…
I want to be a contender
I want a warm belly to sleep on
A big house
How do I look? Do I look good?
I want to play hard
My nails done, once a month
I want
I want a home
I just want a home
I want someone to love
Last year more than 30,000 companion animals came to us without homes 20,000 of them were felines
Let’s make some homes Together
Smell like a monster
H ello, everybody, now look at yourself, now back to me, now back at yourself, now back to me. S adly, you are not a Monster, but if you listen to Grover you will learn all about the word: «On». Just as this monster does.
L ook down, back up. W here am I, ah, «I am on a boat». What is in your hand? B ack at me. I
have it, it is a clam with two tickets to that thing your love. (clam bites nose) «On my nose». Anything is possible when you smell like a Monster and you know the word «On». «I am on a horse. Cow».
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Языковые средства привлечения внимания Лексические средства
Лексика, обозначающая уникальность товара и его положительные качества Тропы и стилистические приемы
