ΠΠ°ΠΊ ΡΠ°Π±ΠΎΡΠ°Π΅Ρ producxplacment
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In the early media, for example radio in the 1930s and 1940s and early television in the 1950s, programs were often underwritten by companies. «Soap operas» are called such because they were initially underwritten by consumer packaged goods companies such as Procter & Gamble or Unilever. In brief, that is how product placement became a well known and effective way for promotion of the products… Π§ΠΈΡΠ°ΡΡ Π΅ΡΡ >
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- Bibliography
- Alba W. & Hutchinson W. Dimensions of Consumer Expertise. Journal of Consumer Research, March 1987.
- Babin, L.A. and Carder, S.T. «Advertising via the box office: Is product placement effective?» Journal of Promotion Management 3 (½), 31−51, 1996.
- Balasubramanian, Siva K. (1994) «Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues,» Journal of Advertising, 23 (4), 29−46
- Crispin Miller, Mark (April 1990). «Hollywood: The Ad». The Atlantic. http://www.theatlantic.com/doc/199 004/hollywood. Retrieved on 8 February 2009.
- Kalinichenko, I. A. «Brand props in prime-time television programs: A content analysis.» Unpublished Master’s Thesis. The University of Georgia. Athens, Georgia, 1998.
- Newell, Jay Salmon, Charles T. Chang, Susan. Journal of Broadcasting & Electronic Media, December 2006.
- Russell, Cristel A. (2002) Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude, Journal of Consumer Research, 29 (3), 306−318.
- Sapolsky, B.S. & Kinney, L. «You oughta be in pictures: Product placements in the top-grossing films of 1991.» Proceedings of the 1994 American Academy of Advertising Conference, K.W. King (ed.). Athens, GA: American Academy of Advertising, 1994.
- Weaver, D. T., & Oliver, M. B. (2000, June). Television programs and advertising: Measuring the effectiveness of product placement within Seinfeld.
- http://advertology.ru/
- http://www.howstuffworks.com/
- http://www.sutherlandsurvey.com/
- http://www.product-placement.ru/lib/
- http://pp.annodomini.ru/history.html
- http://encarta.msn.com/dictionary_701 708 954/product_ placement. html