A lmost forgotten in the 1960s and the 1970s, high fashion returned in that decade. N ew York and Paris boutiques gained great popularity among American women who were seeking for high fashion designs. M oney was the important criterion in style of 1980s, fashion was focused on top designer clothing. G.
arments became the symbol of prosperity and power for women. I n the daywear women preferred business suits showing their authority. A s the evening garment, chic gowns emphasizing their femininity and glamour were worm. A trend of wearing shoulder pads was back in the fashion again[7, p. 64].
O pposing well-off women in designer garments, young people preferred leather clothing, bright acid and neon colors, big hair, large accessories and radiant makeup. M ost teenagers of that time were inspired in their style by the celebrities they saw on TV.
T he appearing of MTV channel emerged a revolution in fashion. T eenagers watched music videos and tried to copy style of their favourite singers and bands. O ne of the main trend setters of that time was Madonna. I.
t was 1980s when healthy lifestyle gained great popularity. E xercises and fitness videos made gym wear one of the main trends of the decade. L eggings, leotards, leg warmers and headbands were must-have of that style.
L eggings were bright, often striped or polka dotted, textured, and made of spandex materials. T hey were often worn with cropped tops or oversized jumper with one shoulder remaining bare. L.
eg warmers were also extremely trendy that time .They were thick and originally used in dancing to warm the feet, but after the movieFlashdance in 1983 it became fashionable element (Figure 8). W omen started to wear them not only with leggings but also with miniskirts and wide pants. It was also Flashdance movie that introduced another trend — oversized off-the-shoulder jumpers and tops. W.
omen cut the necklace of the clothing to make it wider and to have one shoulder bare. Along with that, women often tied their sweaters on the waist and wore them with stonewashed jeans. L ots of young women exposed their bras. A nother trend set by Madonna was oversized denim jackets. A nother popular style of 1980s was New Romanticism that emerged in London. I.
t also originated in punk but was more about the fashion. T he looks were dramatic and flamboyant, had plenty of frills and bright fabric. I t was greatly reflected in Vivienne Westwood' s collection «The Witches». The outfits were oddly shaped, cut and had lots of drapings. P unk style originated in London in 1970s transferred into post punk gothic style with leather, corsets and lace.
H aircuts were long, skin was pale with heavy makeup on. O riginal punk style still could be seen among the fan of punk bands. Another popular style of 1980s was New Romanticism that emerged in London. I.
t also originated in punk but was more about the fashion. T he looks were dramatic and flamboyant, had plenty of frills and bright fabric. 1.
1.8 Fashion trends of the 1990sThe fashion of the 1990s undoubtedly differed a lot from the fashion trends of the beginning of the century; still the main idea of the fashion remained unchanged — to emphasize the individuality, to express oneself, to state something with the style. W ell-known punk style transferred into the grunge style in the 1990s. I t originated from the music of Nirvana and Pearl Jam. Y oung people wore flannel shirts with jeans, hats and converse shoes (Figure 9).
P unk elements such as short skirts, safety pins and different textures still could be seen in the outfits of designers (Yohji Yamamoto, Chanel, Gianni Versace and Thierry Mugler).Along with grunge, rock and hip hop styles were becoming more and more popular through the decade. R ock style fans often wore ripped jeans and t-shirts, while hip-hop brought the trend of baggier fitting pants. I n the beginning of the 1990s standard silhouette got loose and less formal. P eople wore wide trousers with tunics.
J eans were still high-waisted and worn with t-shirts tucked in. O versized sweaters were still trendy.
D resses and blouses with floral prints of 1960s and 1970s returned back in fashion designs. I n the middle of 1990s long skirts and alternative suits were often worn. I.
n general, the shapes became much softer and more elegant and chic that could be seen in clothing of such designers as Calvin Klein, Issey Miyake, Martin Margiela Commes de Garçon, and Hussein Chalayan. T hat time one of the most important factors in choosing clothes was comfort. D ress code became freer providing women with the chance to express themselves a little bit more in frames of business suits.
A merican designer Tommy Hilfiger brought preppy outfits into fashion. T his style was genuinely American and included sweater vests, khakis and blouses. Contrary to this, another style emerged in the late 1990s. Y oung girl tried to emphasized their sexuality wearing short skirts, small tops and high heels. T his style was much disapproved by the elders.
A t that time jeans with low waist started to gain popularity. All in all, 1990s was the decade of various style and trends when a woman could choose anything she preferred and express herself in any way she felt like.
1.1. 9 Fashion trends of the 2000sThe 2000s considered to be a mash-up decade. C ontrary to previous decades, there were not several certain styles but a great mixture of them. L.
ots of trends came from the past decades (1960s, 1970s, 1990s) and was called vintage (Figure 10). M ostly it was not about creating something new but about to refresh and improve old trends and ideas. Roland Mouret introduced his Galaxy dress in 2005. I.
t was made of a stretchy fabric used to make underwear in 1950s and had a slim silhouette with corset emphasizing all the curves. Diane von Furstenberg returned to the world of high fashion with her widely known jersey wrap dress first created in 1970s. I t adopted great popularity amoung Hollywood stars. Glamour and chic shapes of 1940s was brought to the fashion life again by Dior and Louis Vitton. Helena Christensen’s collections of 2003;2005 with long skirts, embroidered tops, oversized cardigans and floral print was inspired by the 1960s. The 2000s was the decade when lots of celebrities became the fashion idols and their styles were copied by the public. F or instance, sexy, chic and glamorous style of the actress Monica Belucci was beloved and followed by lot of women all over the world. D.
ita Von Teese, the famous dancer, is extremely popular for her style of 1940s and 1950s. S he combined old glamour with burlesque and became the fashion icon. E.
x-singer Victoria Beckham is known for her simple, elegant and glamorous style that inspired not only many people but also fashion designers. In general, the 2000s was the decade that combined huge number of different styles and decades, mixed them and brought to life trends that had been forgotten long ago. W oman could wear anything she preferred, followed any trend she liked and express her lifestyle through fashion. ConclusionTwentieth century was the time of great changes all over the world: World War I and World War II, various youth movement, changing of the women’s role, Vietnam War — all of this left no chance for everyday life of people to remain the same. F ashion promptly reflected every transformation of social environment: simple, plain garments of war time, flowery outfits of hippie movement rejecting the war, bright and colourful disco dresses of the youth celebrating their lives, etc. T.
he fashion of the USA and Great Britain had a number of changes, especially in the beginning of the 20th century but with the expanding of globalization fashion trends arising in one of the countries were inevitably caught by another one. B y the end of the 20th century both the USA and Great Britain had become the world’s fashion trends setters having lots of in common yet with their personal aspects of style. T he greatest fashion designers of that time worked and lived in those countries creating brand new looks and making the rest of the world follow their trends. T he list of figuresFigure 1Figure 2Figure 3Figure 4Figure 5Figures 6−7Figure 8Figure 9Figure 10Reference list1.
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http://www.thepeoplehistory.com/fashions.html7. H oobler, D., & Hoobler, T. (.
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