Помощь в написании студенческих работ
Антистрессовый сервис

Литература. 
Реклама и опросы общественного мнения в сша

РефератПомощь в написанииУзнать стоимостьмоей работы

Allen C. Eisenhower and the Mass Media: Peace, Prosperity, & PrimeTime TV. Chapel Hill, NC: University of North Carolina Press, 1993. P. 16. Ross C.G. The Writing of News: A Handbook with Chapters on Newspaper Correspondence and Copy Reading. New York: H. Holt and Co., 1911. Herbert E.S. Raymond Rubicam // The Ad Men and Women / Ed. by E. Applegate. Westport, Connecticut: Greenwood Press, 1994… Читать ещё >

Литература. Реклама и опросы общественного мнения в сша (реферат, курсовая, диплом, контрольная)

1. Coolsen F.G. The Development of Systematic Instruction in the Principles of Advertising. University of Illinois. The Graduate School. September 17, 1942 .

2. Coolsen F.G. Marketing Thought in the United States in the Late Nineteenth Century. Lubbock, Texas: Tech Press, 1960.

3. Barnum P.T. The Life of P.T. Barnum Written By Himself. New York: Redfield, 1855.

4. Fox S. The Mirror Makers: A History of American Advertising and Its Creators. New York: William Morrow and Co., 1984. P. 36.

5. Bate СЛ. Good Advertising. New York: Holmes Pub. Co., 1896.

6. Bates Си4. The Art and Literature of Business. New York: Bates, 1902.

7. Calkins E.E., Holden R. Modern Advertising. New York: D. Appleton, 1905.

8. Calkins E.E. «Louder Please!» Boston: Atlantic Monthly Press, 1924. P.118.

9. Lewis E.St.E. Financial Advertising, for Commercial and Savings Banks, Trust, Title Insurance, and Safe Deposit Companies, Investment Houses. Indianapolis: Levey Bros. & Co., 1908.

10. Dickson T. Mass Media Education in Transition: Preparing for the 21st Century. Contributors. Mahwah, NJ: Lawrence Erlbaum Associates, 2000. P.36.

11. Ross B.I., Osborne A.C. Jef I., Richards J.I. Advertising Education, Yesterday — Today — Tomorrow. Baton Rouge, LA: Louisiana State University, 2006.

12. Электронное письмо Б. Росса Б. Докторову от 16 августа 2007 г.

13. Ross C.G. The Writing of News: A Handbook with Chapters on Newspaper Correspondence and Copy Reading. New York: H. Holt and Co., 1911.

14. Chasnoff J.E. Retail Advertising and the Newspaper. Columbia, Mo.: University of Missouri, 1912.

15. Chasnoff J.E. Selling Newspaper Space: How to Develop Local Advertising. New York: The Ronald Press Co., 1913.

16. Resor, Stanley Burnet // The National Cyclopedia of American Biography: Vol. 53. New York: James T. White and Co., 1971. P. 86.

17. Ogilvy D. Ogilvy on Advertising. New York: Vintage Book, P. 192.

18. Buckle H.T. History of Civilization in England. New York: Appleton and Co., 1883.

19. Schudson M. Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society. New York: Basic Books, 1984. P. 169.

20. Kreshel P.J. John B. Watson at J. Walter Thompson: The Legitimation of «Science» in Advertising // Journal of Advertising. 1990. Vol. 19. No. 2.

21. St ruble E. The History of Advertising Libraries and Agency Libraries / / SLA Advertising & Marketing Division Bulletins, Fall 1986 — Winter 1988 .

22. Wood J.P. Stanley Resor // The Journal of Marketing. 1961. Vol. 25. No. 6. P. 73.

23. Laurence W.J. Stanly B. Resor 1897−1962 // Pioneers in Marketing / Ed. by J. Wright, P. Dimsdale, Jr. Atlanta, Georgia: Georgia State University, 1974. P. 11.

24. Advertising Handbook / Ed. by R. Barton. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1950. P. 158.

25. Cherington P.T. The Consumer Looks At Advertising. New York: Harper & Brothers, 1928.

26. Ewen S. Captains of Consciousness. New York: McGraw-Hills Book Co., 1976.

27. Buckley K.W. Mechanical Man. John Broadus Watson and The Beginnings of Behaviorism. New York: The Cuilford Press, 1989. P. 136.

28. Brewer C.L. Perspectives on John B. Watson // Portraits of Pioneers in Psychology / Ed. by G.A. Kimble, et al. Washington, DC: American Psychological Association, 1991. Ch. 12.

29. Buckley K.W. The Selling of a Psychologist: John Broadus Watson and the Application of Behavioral Techniques to Advertising // Journal of the History of the Behavioral Sciences. Vol. 18 (July). P. 207−220.

30. Wozniak R.H. Edward Bradford Titchener: An Outline of Psychology (1896) .

31. Watson, John B (roadus) // Current Biography: Who’s News and Why. New York: The Wilson Co., 1942, P. 870.

32. Birnbaum L.T. Behaviorism in the 1920s // American Quarterly. 1955. Vol. 7 (Spring). P. 15−30.

33. Young J.W. The Diary of an Ad Man. Chicago, 111: Advertising Publications, Inc., 1944. P. 120.

34. Watson J.B. Behaviorism. New York: People’s Institute Publishing Company, 1924/1925.

35. Crossley A. Paul Terry Cherington. 1876−1943 // Pioneers In Marketing / Ed. by J.S. Wright, P.D. Dimsdale, Jr. Atlanta: School of Business, Georgia State University, 1974. P. 29−31.

36. Converse J.M. Survey Research in the United States: Roots and Emergence, 1890−1960. Berkeley, 1987. P. 89.

37. Cherington P.T. Advertising As A Business Force: A Compilation of Experience Records. New York: Arno Press, 1913.

38. Cherington P.T. The Elements of Marketing. New York: The Macmillan Co., 1920.

39. Cherington P.T. Relation Between Colleges and Business // The Journal of Marketing. 1940. Vol. 4. No. 2. P. 120−121.

40. Resor S. Introduction // Cherington P.T. The Consumer Looks at Advertising. New York: Harper & Brothers, 1928. P. X.

41. Childs H.L. A Reference Guide to the Study of Public Opinion. Princeton: Princeton University Press, 1934. P. 9.

42. Cherington P.T. People’s Wants and How to Satisfy Them. New York: Harper & Brothers, 1935.

43. Link H. Some Milestones in Public Opinion Reserarch // Journal of Applied Psychology. 1947. Vol. 31. No. 3. P. 225−229.

44. Cherington P.T. Opinion Polls as the Voice of Democracy // Public Opinion Quarterly. 1940. Vol. 4. No. 2. P. 236.

45. Cherington P.T. Our Freedoms and Our Opinions // Public Opinion Quarterly. 1942. Vol. 6. No. 4. P. 617, 621.

46. Raymond Rubicam // Current Biography: Who’s News and Why. New York: The H.W. Wilson Co. 1943. P. 637−641.

47. Rubicam R. Foreword // Lewis J. The 100 Greatest Advertisements. Who Wrote Them and What They Did. New York: Dover Publications, Inc., 1959. P. VIII.

48. Gribbin G. [Interview] //The Art of Writing Advertising. Lincolnwood, Illinois: NTC Business Books, 1965. P. 57−59.

49. Daniels D. Giants, Pigmies, and Other Advertising People. Chicago: Crain Communications, Inc., 1974. P. 41.

50. Lewis J. The 100 Greatest Advertisements. New York: Dover Publications, Inc., 1959.

51. OhmerS. George Gallup in Hollywood. New York: Columbia University Press, 2006. P. 36.

52. Herbert E.S. Raymond Rubicam // The Ad Men and Women / Ed. by E. Applegate. Westport, Connecticut: Greenwood Press, 1994. P. 289.

53. Young J.O. Adventures in Advertising. New York: Harper, 1948.

54. Allen C. Eisenhower and the Mass Media: Peace, Prosperity, & PrimeTime TV. Chapel Hill, NC: University of North Carolina Press, 1993. P. 16.

55. Columbia University and the U.S. Intelligence Community .

56. Письмо С. Лармона президенту Д. Эйзенхауэру от 18 июля 1952 г. Цит. с разрешения Eigen’s Political & Historical Quotations .

57. Eisinger R M. The Evolution of Presidential Polling. New York: Cambridge University Press, 2003. P. 85.

Показать весь текст
Заполнить форму текущей работой